Ulster Carpet’s Residential website was recently named “Best Flooring Website of 2015” by the readers of Interiors Monthly.
A local powerhouse established over 75 years ago with a world wide reputation for the highest quality and most luxurious carpets, Ulster challenged us to develop a website specifically targeting the residential markets in the UK and Ireland. The website needed to host and display the vast domestic carpet range and colour matching possibilities that Ulster is renowned for as well as being easily updated as design trends change.
As an additional challenge the site was required to use Geo-IP technology that would ensure visitors from the US would be presented with the focused range of carpets designed for and sold specifically within the USA.
Ulster also prides itself on its Carpet Sample Service that allows customers to have up to five different samples of carpet delivered to their home. This online ordering service needed to be secure, reliable and interactive across all browsing devices.
The emphasis of this design and build was to create a user interface that allowed visitors to browse Ulster’s large range of products with efficiency and ease. The data driven product modules designed allow visitors to quickly view and match various carpet options without any download delay. The modules created also allow Ulster staff to easily update the company’s product offering via CMS whilst maintaining the structure and vibrancy of this striking online presence.
This approach allows Ulster to integrate specific product offerings and brand messages into their overall online strategy within one cohesive framework. With the use of the integrated Gallery and
Trend modules Ulster can share their imagery and news articles via the relevant social media channels.
Establishing the framework for this site was key. The emphasis was on the mobile user and enabling them to find products with ease. To avoid the loss of primary features when viewing on mobile devices we adapted the main site design to automatically restructure both content and functionality. This ensures delivery of the perfect user experience every time.
An Award winning responsive online presence built for future growth as Ulster continue to lead the way in a competitive domestic carpet sector. Crowned as the Best Flooring Website 2015 it acts as a testament to Ulster’s ongoing commitment to its loyal and growing customer base throughout the UK and Ireland.
Jeremy Wilson, Sales Director at Ulster Carpets commented:
“Since we launched, the feedback has been amazing from both consumers and retailers. They find the site easy to use, great to look at and most of all, the information they need is readily accessible. The handy free sample ordering tool is also popular.”
We continue to work with Ulster across their portfolio of marketing collateral and digital platforms.