Your website is one of your most powerful marketing tools. And in the case of e-commerce, this might actually be how you make most (if not all) of your sales. As such, you need to make sure your website is the best it can be.
In the early stages of your business, you might have thrown a site together, but as time passes, it’s likely that this site is no longer fit for purpose.
If this is the case, it might be time to revamp your website. But how do you know whether your website is tired and in need of some TLC?
Well, you should look out for the 10 signs we’ve outlined below.
1. There is too much branding disconnect
If you’ve worked on your branding and slowly changed it over time, you might find that your website no longer reflects your current branding.
But it’s so important that you offer visitors the same look and feel as all your other channels. For example, your social media, blog posts, packaging etc.
Not only this, but you need to make sure that all the different sections of your websites are consistent and that all your branding is the same. If this is not the case, it could be time for a revamp.
2. Your navigation is confusing
Websites need to be easy to navigate so that visitors can find all the information or products they need. If your website is very confusing and your main navigation is packed with different tabs, this can be very off-putting and frustrating to visitors.
So if you look at your website and realise the navigation wasn’t properly thought out and that actually, it onset facilitate the best possible user experience, it’s time to make a change.
3. It is not optimised for mobile
If your website is not yet optimised for mobile, you need to act fast. With so much of today’s traffic and sales being made through mobile devices, a responsive website is a must-have.
Not to mention Google uses mobile responsiveness as a way of ranking websites. So you could actually find that your website has dropped down on search engine results pages (SERPs) or is really hard to find.
4. It’s old and outdated
OK, so there is no expiration date on your website, but you’ll definitely be able to tell when it’s old and outdated.
If you haven’t updated your website in a while, it’s probably time for a revamp. Take a look through and determine if you need to add new functionality, update your content, change your images, etc.
You should be able to tell just by looking at your website if it needs some love.
5. Your website is really slow
The ideal website loading time is two seconds. After this, you run a higher risk of the visitor leaving your pages. In fact, the bounce rate increases by as much as 32% if the page load time is three seconds or more.
This can have a negative impact on your conversion rates and traffic and can also damage the user experience. As such, you need to make sure your website loads as quickly as possible.
There are tools out there that can help you to test your page load times and let you know how this can be improved. You should also check on your website loading time at least once a year.
6. Your bounce rate is high
If you track the various analytics for your website, then you should have some good insights into how it’s performing. If you notice that your bounce rate is really high, this is a sure-fire sign that it needs some work.
But how do you know whether it’s high? Well, a good bounce rate is generally considered to be in the range of 25% to 40%, so if yours is much higher than this, it is probably not good enough.
Of course, it’s worth noting that some pages will have higher bounce rates naturally. Online forms should have higher bounce rates, but home pages and long-form content shouldn’t. So be sure to look carefully at all your pages individually.
7. Your conversion rates are low
If you get lots of traffic to your site and your bounce rate is quite low, that’s great. But if those visitors don’t convert into a sale, there’s a problem. Keep an eye on your stats and if you notice that conversion rates are low, your website could be a direct contributor to this.
8. You have security concerns
Unfortunately, web security is often one of the last things people think about when setting up their website or contemplating a revamp. However, if you start to notice issues with your website, such as pop-ups, lots of outdated plugins, a security breach, etc. this is a sign that you need to update your security.
But even if you haven’t noticed these issues just yet, it’s worth thinking about the last time you updated your systems. Especially if you have an e-commerce site that collects financial and other sensitive data.
Older websites tend to be a higher security risk generally, so it pays to keep updating your website and security measures regularly.
9. You start getting bad reviews
If you notice that you start getting lots of complaints or bad reviews left about your website, this is absolutely a sign that it needs updating. If customers are struggling to make a purchase or use your services, they are likely to just abandon your site.
So keep an eye out to see if anyone is leaving reviews or comments and then act on these immediately. After all, you don’t want to get a bad reputation due to a poor website.
10. Your website is falling behind your competitors
And finally, have you noticed that your website pales in comparison to your competitors? If so, then you need to make some changes.
It’s advisable that you keep tabs on your competitors to see what they’re doing. If their websites are easier to navigate, are much faster or offer a better user experience, then take some inspiration from them and give your website some TLC.
If your website is in need of a revamp get in touch with us to find out how we can help.