6 Things Your Website Can Use To Convert Visitors

Do you have a beautifully designed website that attracts lots of visitors or a great product/service that basically sells itself and still find that you’re struggling to make sales? Well, it sounds like you’ve got a problem with conversions.

It’s not enough to get visitors to your website; you need to convince them that your goods or services are worth buying.

The good news is that there are techniques you can use on your website to make this happen. There are certain aspects that can be added to your website and pages to engage visitors and move them further down the sales funnel until they eventually make a purchase.

What are we talking about?

Read on to find out.

1. Pop-ups

Adding a pop-up to your website gives you a chance to be creative and can catapult your conversion rates. If done right, the average pop-up conversion rate can reach over 11%. Think about it like this that is more than one in 10 visitors to your website converting to a sale!

By making this one change, you can get results, though it might take a bit of trial and error. You should consider:

  • Newsletter sign-up forms
  • PDFs and helpful guides
  • Premium content
  • Offers or free stuff
  • Games, such as spin to win

Just remember there are some important things you need to do if you’re going to add a pop-up to your website. Leave at least a 30-second delay before it comes up on the screen and make it easy to close down, so it’s not annoying. You should also set the cookies so that it only pops up once per visit. 

Get this right, and you could see a huge boost in conversions without complaints of an annoying pop-up ruining the user experience.

2. Testimonials and reviews

Social proof is very important to today’s consumers – but don’t just take out word for it; the figures speak for themselves.

A staggering 87% of consumers will check out local businesses online, and 93% will read online reviews before making a purchase. Plus, two out of three (66%) of consumers agree that they are more likely to buy a product that has received positive reviews.

By simply adding reviews or testimonials to your website, you can help to put your visitors’ minds at ease and convince them to make a purchase. This way, they can see what other customers have said about your goods or services, and they will have more trust in your brand.

3. Live chat and automated FAQs

Lots of visitors to your website will arrive still unsure as to whether they’re going to buy something or not. Sometimes, they might have a few queries about your goods or services that they want answering before they part with their cash.

Having a live chat window can be a quick and easy way for them to ask questions, and for many users can be easier than taking time out to make a phone call.

More than this, adding automated FAQs to your website can help you convert visitors to sales at any time of day. Unfortunately, you and your team can’t be on hand to deal with queries 24/7, but automated FAQs can help visitors to find the information they need outside of working hours.

Some of the FAQs you might want to automate could be about delivery charges, shipping times, returns, refunds, sustainability practices, etc.

4. A countdown timer

There have been lots of studies conducted about consumer behaviour and one such study found that time pressures can affect their purchase decision-making process. By feeling the time pressure, particularly of a deal that is running out, customers are more likely to make a purchase because they don’t want to feel regret later once the deal has run out.

In fact, a recent study found a strategically-placed timer on your website can increase conversion rates by a staggering 400%.

For this reason, adding a countdown timer to your landing pages can help you capitalise on this need to make quick decisions. Of course, you don’t need to have this all the time, just when you’re running deals or offers for a limited time.

Best of all, adding a countdown timer (or removing it later) is a relatively quick and straightforward process. So you can add or take this away when needed.

5. A strong call to action

A call to action (CTA) acts as a prompt that is supposed to get an immediate response from a visitor or encourage them to make an immediate sale. We see these in a lot of places without even realising it, but weak CTAs can easily be missed or ignored.

So although you might have added a couple of CTAs to your website already, ‘sign up’ or ‘start trial’ won’t always cut it. By being more creative with your content and making these small tweaks, you can improve your conversion rate in just a few minutes.

Try to avoid generic copy wherever possible and instead focus on creating something unique and engaging. You can also run some A/B testing on your CTAs to see which buttons are clicked more and which are more likely to lead to a sale. This way, you can perfect your web pages and use CTAs to boost your sales.

6. A money-back guarantee

Finally, although it might sound counterproductive to offer money back when trying to make sales, you’ll be surprised what a money-back guarantee can do for conversions.

Of course, you might not be able to offer this on every good or service, so it will very much depend on the nature of your business. However, consumers are cautious, particularly in these tough times, and will therefore avoid risk as much as possible.

If they see your goods or services as a potentially risky purchase, they will simply leave your site. So, by offering a money-back guarantee where you can, you can help them move past their objections and make a sale. In fact, research has found that providing a money-back guarantee can increase sales conversion by up to 25%.

And, if you’re confident in what you’re selling – and you should be – then you shouldn’t have to worry too much about people cashing it in. Just be sure to set a limited time on your guarantee. For example, offering a 30 or 60-day money-back guarantee.