Recent Posts

6 Things Your Website Can Use To Convert Visitors

Do you have a beautifully designed website that attracts lots of visitors or a great product/service that basically sells itself and still find that you’re struggling to make sales? Well, it sounds like you’ve got a problem with conversions. It’s not enough to get visitors to your website; you need to convince them that your…

Web Design

How To Increase Sales Through Web Design

No matter what you’re selling, be that goods or services, your web design has the power to win or lose you sales. In fact, half of consumers (50%) believe that web design is vital for a company’s overall brand, with 42% saying they would leave a site that had poor functionality and a further 38%…

Online Shopping

A Guide To E-commerce Platforms

When setting up an e-commerce business, it can be tricky to know where to start. There are lots of different e-commerce platforms out there that you could choose from, but at first glance, these have some seemingly minor differences – so how do you know which one to choose? Well, the reality is that while…

Google’s Performance Max Campaigns

Everything You Need To Know About Google’s Performance Max Campaigns

The digital marketing world has been reacting to Google’s new Performance Max advertising tool. As a PPC agency we’re in the thick of that conversation, so here are our observations so far on how Performance Max could fit into marketing plans. Firstly, what is Performance Max? It’s an automated, goal-based ad campaign system which applies…

site migration - cornell studios

Site Migration issues: Traffic Dropped?

As a digital marketing and SEO agency, we deal with site traffic every day. We monitor site traffic for our clients on a daily, weekly and monthly basis, constantly tracking, analysing and adjusting according to the data we see. Although digital marketing is a relatively young industry, an SEO agency has the digital tools and…

Digital Marketing Trends 2022

Digital Marketing Trends 2022

As a digital marketing agency, we get to see in real time the digital marketing trends that come and go. We get to see the top digital marketing trends as they happen, as well as anticipating the next big thing, and reflect down the line on if and how they deliver for business and consumers.…

Paid Ad Channels - Cornell

The 5 Paid Ad Channels You Need to Incorporate Right Now

If you want to use digital marketing seriously in 2022, you need to be embracing paid advertising. Organic social media marketing can be effective and budget-friendly. However, social media companies and digital marketing companies in NI (Northern Ireland) worth their salt will advise a paid strategy to complement organic activity.  Without regular online advertising, you…

Google My Business Benefits

Google My Business Benefits

If you found us by searching Google for social media marketing, SEO or digital marketing companies in NI, chances are you’ve seen our Google My Business (GMB) listing.  GMB is a free tool offered by the world’s largest search engine to help businesses get found locally. A Google My Business listing is a handy online…

How to win on social media marketing 2021 and beyond

As one of the leading digital marketing companies in NI, social media marketing is one of the most powerful tools we use to drive online demand for our clients. It’s an ever-changing landscape, with new platforms, tools and trends to keep up with. So we have decided to cut through the confusion by pulling together…

shopify website - Cornell Studios

Advantages of Shopify – 5 Reasons to love it!

When it comes to building an eCommerce website, the platform you use is an important choice to make – and there are plenty of platforms to choose from. Here at Cornell Studios, one of our firm favourites is Shopify. In this month’s blog we are going to be looking at 5 reasons why we love…