Recent Posts

DIGITAL DNA – SEE YOU THERE

Tomorrow kicks starts Digital DNA 2019 and the Cornell Team are excited to be in attendance – perhaps none more so than myself, as this will be my first time attending! This is Northern Ireland’s biggest digital event, an estimated 3,000 are going to be in attendance and there will be over 150 speakers. Digital…

The Art of
Artworking a Logo

Logos are everywhere. I can guarantee that wherever you are reading this – you can see several logos around you. At first glance you might see one or two – but keep looking – how many can you really see? As I write this at home – at my desk – I stopped counting when I…

Dynamically beautiful web animations, style over substance?

I love new tech as much as the next guy. I see the latest phone release with only one extra feature that doesn’t add up against the ever growing price tag – yet I want it. Sometimes web animations can be viewed like this: new tech that we all love. Something that’s flashy and new,…

2019 Web Design Trends

Working day in day out on website design can become stale very easily, so I try hard to keep on top of recent styles and trends that keep sites looking sharp for as long as possible. Although this is not a definitive list, here are the top #05 trends I’ve noticed becoming more frequent in…

Who Is Your Audience?

The world is filled with consumers, each seeking something different. It’s easy as a business to look at the sea of faces and be left feeling dizzied and not knowing where to start. Many companies choose to advertise without first considering who they are advertising to: finding the right audience and targeting them can be…

Web Design Example

Does Good Web Design Improve Sales?

From the smallest start up to the biggest international company, your website is at the heart of your online presence.  A digital marketing strategy is essential for online success but everything revolves around your website, if that’s not up to scratch then everything else will fail to have an impact.  One of the biggest considerations…

Reasons To Embrace PPC

4 Reasons To Embrace AdWords

Google AdWords is a platform that allows to promote their products and services to those who are actively looking for them. This form of advertising is commonly known as PPC which stands for Pay Per Click. We love PPC as a marketing strategy here at Cornell and here are 4 reasons why. Instant Visibility We…

Email Marketing Image

Engage With Your Audience At The Right Time & Place

When it comes to email marketing  the old adage of  being at the right place at the right time is the key to success. Having contact details of existing or potential customers is worth its weight in gold. People have trusted you with this information so don’t misuse it. We’re not only talking about the obvious forms…

How To Make Your “Blog Best In Class”

If you’ve got a website then there is a good chance that it has a blog as well. That’s great if it’s providing valuable information to your audience but if not then it’s just taking up space. Most modern businesses will have a blog on their website but a large percentage will not have a…

Why User Experience Matters

User experience or UX is a term used to explain how a user feels when navigating through your website. It has become so important that it can make or break your business online. That may seem like a big statement but just think about all the effort and money you spend to get people to…