From the smallest start up to the biggest international company, your website is at the heart of your online presence. A digital marketing strategy is essential for online success but everything revolves around your website, if that’s not up to scratch then everything else will fail to have an impact. One of the biggest considerations…
Google AdWords is a platform that allows to promote their products and services to those who are actively looking for them. This form of advertising is commonly known as PPC which stands for Pay Per Click. We love PPC as a marketing strategy here at Cornell and here are 4 reasons why. Instant Visibility We…
When it comes to email marketing the old adage of being at the right place at the right time is the key to success. Having contact details of existing or potential customers is worth its weight in gold. People have trusted you with this information so don’t misuse it. We’re not only talking about the obvious forms…
If you’ve got a website then there is a good chance that it has a blog as well. That’s great if it’s providing valuable information to your audience but if not then it’s just taking up space. Most modern businesses will have a blog on their website but a large percentage will not have a…
User experience or UX is a term used to explain how a user feels when navigating through your website. It has become so important that it can make or break your business online. That may seem like a big statement but just think about all the effort and money you spend to get people to…
Ulster Carpet’s Residential website was recently named “Best Flooring Website of 2015” by the readers of Interiors Monthly. A local powerhouse established over 75 years ago with a world wide reputation for the highest quality and most luxurious carpets, Ulster challenged us to develop a website specifically targeting the residential markets in the UK and Ireland. The website needed…
Big brands have been utilising Search Engine Optimisation (SEO) for years to generate more targeted traffic to their websites but many small to medium sized business are still in the dark over this modern marketing strategy. Whether you’ve heard of SEO or not it’s likely that you will have some questions about what it actually…