Due to the outbreak of Coronavirus that is currently sweeping across the globe, many businesses have had to put a lot of work on hold. There has been disruption across all sectors and industries, putting jobs and livelihoods at risk. However, research has shown that this is not the time to cut ad spend. In…
If you take a quick glance on social media, it won’t be long before you conclude that food and beverages are a huge hit with all audiences. The food industry is huge, is one of the most diverse sectors and incredibly, has something to offer for every single person. Online platforms have revolutionised the food…
A big part of digital marketing for your business includes making use of social media. Social media is where many of us spend a lot of time and therefore is a great way of online advertising. If you are trying to cover all of your social media bases, you may want to take a look…
With 67% of the entire UK population on social media, it is safe to say that it plays a big part in many lives. With the right strategy for our business, social media marketing can provide viewers with a solid idea of your branding and can help to drive sales. In addition to that, social…
A functional website is a big part of any business. The first thing most people do when they hear about a new business is search for a website and according to Adobe, when ‘given 15 minutes to consume content, two-thirds of people would rather read something that is beautifully designed than something plain’. Therefore a…
Using content to accelerate a business is in no way a new concept to the world of marketing. However content marketing uses a more tactical approach in order to bring in more returning customers. Content marketing focuses on creating interesting and relevant content which is in some way valuable to your customer base. Instead of…
For those in the digital marketing industry, SEO has been around for quite some time now. However, for many, search engine optimisation is still a confusing term that gets thrown about, and it can be difficult to know what exactly it is. Search engine optimisation (commonly referred to in it’s abbreviated format ‘SEO’), has the…
Digital Strategy When it comes to your digital strategy, there are so many routes to take. SEO, content marketing, social media marketing, having a responsive web design – all of these are important. The right strategist knows to target each of these areas using their budget to get the highest user interaction. One of our…
Digital Marketing Trends Digital Marketing is constantly shifting and evolving, you have to keep up to date or you’ll soon get left behind. Here at Cornell, we love what we do and are always trying our best to keep up to date with the latest marketing trends. That’s why we’re taking a look at what…
Tomorrow kicks starts Digital DNA 2019 and the Cornell Team are excited to be in attendance – perhaps none more so than myself, as this will be my first time attending! This is Northern Ireland’s biggest digital event, an estimated 3,000 are going to be in attendance and there will be over 150 speakers. Digital…