If you want to use digital marketing seriously in 2022, you need to be embracing paid advertising. Organic social media marketing can be effective and budget-friendly. However, social media companies and digital marketing companies in NI (Northern Ireland) worth their salt will advise a paid strategy to complement organic activity. Without regular online advertising, you…
If you found us by searching Google for social media marketing, SEO or digital marketing companies in NI, chances are you’ve seen our Google My Business (GMB) listing. GMB is a free tool offered by the world’s largest search engine to help businesses get found locally. A Google My Business listing is a handy online…
As one of the leading digital marketing companies in NI, social media marketing is one of the most powerful tools we use to drive online demand for our clients. It’s an ever-changing landscape, with new platforms, tools and trends to keep up with. So we have decided to cut through the confusion by pulling together…
When it comes to building an eCommerce website, the platform you use is an important choice to make – and there are plenty of platforms to choose from. Here at Cornell Studios, one of our firm favourites is Shopify. In this month’s blog we are going to be looking at 5 reasons why we love…
Your website is one of your most powerful marketing tools. And in the case of e-commerce, this might actually be how you make most (if not all) of your sales. As such, you need to make sure your website is the best it can be. In the early stages of your business, you might have…
If you’re building a new website for your business you can save yourself some time and hassle by doing a bit of planning first. Don’t just dive straight in and start building. Instead, there are some important aspects that you need to consider. And don’t worry this part of the process doesn’t have to be…
When it comes to building your presence online, web design should be a hugely important part of your strategy. It affects all aspects of your user experience: how they perceive the website, how easily they can navigate the site, and the likelihood they will return to your website. Here at Cornell Studios, we have a…
If you’re a small business, taking the first steps into e-commerce can be daunting. You’ll not only be opening up your products to a much wider audience, but you’ll be setting your business alongside huge global companies. The competition is strong, but that’s where we come in. Moving your business online is becoming increasingly necessary…
When it comes to social media, digital marketing, and the online world, things are always changing. It is an ever-shifting market that can be hard to keep on top of as new ideas are constantly being brought out and features being updated. It is important if you want your business to thrive in this busy…
Is there anything more irritating than a website that takes too long to load? We are all guilty of getting frustrated with poor loading times, and many of us often give up without even reaching the page we had hoped for. Websites with poor loading times tend not to rank well with search engines, and…