When setting up an e-commerce business, it can be tricky to know where to start. There are lots of different e-commerce platforms out there that you could choose from, but at first glance, these have some seemingly minor differences – so how do you know which one to choose? Well, the reality is that while…
The digital marketing world has been reacting to Google’s new Performance Max advertising tool. As a PPC agency we’re in the thick of that conversation, so here are our observations so far on how Performance Max could fit into marketing plans. Firstly, what is Performance Max? It’s an automated, goal-based ad campaign system which applies…
As a digital marketing and SEO agency, we deal with site traffic every day. We monitor site traffic for our clients on a daily, weekly and monthly basis, constantly tracking, analysing and adjusting according to the data we see. Although digital marketing is a relatively young industry, an SEO agency has the digital tools and…
As a digital marketing agency, we get to see in real time the digital marketing trends that come and go. We get to see the top digital marketing trends as they happen, as well as anticipating the next big thing, and reflect down the line on if and how they deliver for business and consumers.…
If you want to use digital marketing seriously in 2022, you need to be embracing paid advertising. Organic social media marketing can be effective and budget-friendly. However, social media companies and digital marketing companies in NI (Northern Ireland) worth their salt will advise a paid strategy to complement organic activity. Without regular online advertising, you…
If you found us by searching Google for social media marketing, SEO or digital marketing companies in NI, chances are you’ve seen our Google My Business (GMB) listing. GMB is a free tool offered by the world’s largest search engine to help businesses get found locally. A Google My Business listing is a handy online…
As one of the leading digital marketing companies in NI, social media marketing is one of the most powerful tools we use to drive online demand for our clients. It’s an ever-changing landscape, with new platforms, tools and trends to keep up with. So we have decided to cut through the confusion by pulling together…
When it comes to building an eCommerce website, the platform you use is an important choice to make – and there are plenty of platforms to choose from. Here at Cornell Studios, one of our firm favourites is Shopify. In this month’s blog we are going to be looking at 5 reasons why we love…
Your website is one of your most powerful marketing tools. And in the case of e-commerce, this might actually be how you make most (if not all) of your sales. As such, you need to make sure your website is the best it can be. In the early stages of your business, you might have…
If you’re building a new website for your business you can save yourself some time and hassle by doing a bit of planning first. Don’t just dive straight in and start building. Instead, there are some important aspects that you need to consider. And don’t worry this part of the process doesn’t have to be…