A functional website is a big part of any business. The first thing most people do when they hear about a new business is search for a website and according to Adobe, when ‘given 15 minutes to consume content, two-thirds of people would rather read something that is beautifully designed than something plain’. Therefore a…
Using content to accelerate a business is in no way a new concept to the world of marketing. However content marketing uses a more tactical approach in order to bring in more returning customers. Content marketing focuses on creating interesting and relevant content which is in some way valuable to your customer base. Instead of…
For those in the digital marketing industry, SEO has been around for quite some time now. However, for many, search engine optimisation is still a confusing term that gets thrown about, and it can be difficult to know what exactly it is. Search engine optimisation (commonly referred to in it’s abbreviated format ‘SEO’), has the…
Digital Strategy When it comes to your digital strategy, there are so many routes to take. SEO, content marketing, social media marketing, having a responsive web design – all of these are important. The right strategist knows to target each of these areas using their budget to get the highest user interaction. One of our…
Digital Marketing Trends Digital Marketing is constantly shifting and evolving, you have to keep up to date or you’ll soon get left behind. Here at Cornell, we love what we do and are always trying our best to keep up to date with the latest marketing trends. That’s why we’re taking a look at what…
Tomorrow kicks starts Digital DNA 2019 and the Cornell Team are excited to be in attendance – perhaps none more so than myself, as this will be my first time attending! This is Northern Ireland’s biggest digital event, an estimated 3,000 are going to be in attendance and there will be over 150 speakers. Digital…
Logos are everywhere. I can guarantee that wherever you are reading this – you can see several logos around you. At first glance you might see one or two – but keep looking – how many can you really see? As I write this at home – at my desk – I stopped counting when I…
I love new tech as much as the next guy. I see the latest phone release with only one extra feature that doesn’t add up against the ever growing price tag – yet I want it. Sometimes web animations can be viewed like this: new tech that we all love. Something that’s flashy and new,…
Working day in day out on website design can become stale very easily, so I try hard to keep on top of recent styles and trends that keep sites looking sharp for as long as possible. Although this is not a definitive list, here are the top #05 trends I’ve noticed becoming more frequent in…
The world is filled with consumers, each seeking something different. It’s easy as a business to look at the sea of faces and be left feeling dizzied and not knowing where to start. Many companies choose to advertise without first considering who they are advertising to: finding the right audience and targeting them can be…