Using content to accelerate a business is in no way a new concept to the world of marketing. However content marketing uses a more tactical approach in order to bring in more returning customers. Content marketing focuses on creating interesting and relevant content which is in some way valuable to your customer base. Instead of constantly bombarding your target audience with your products and services, you are providing information and building up an audience who will actually want to receive newsletter or read your blog posts. This essentially builds an audience in a genuine way which encourages customers to return. If you feel like your digital marketing efforts are becoming dated and want some tips on how to begin using content marketing strategies, read on to find some tips.
Understand the Customer’s Journey
Knowing your target audience is one of the most important aspects of growing a business. In the world of content marketing you need to make an effort to not only know your customer but to understand their journey. Create inclusive content that will support and interest customers from each stage of the buyer’s journey, from those who are only becoming aware to those who are almost ready to buy.
Make Sure Your Brand’s Voice Remains Consistent
The main thing when beginning to write content for a company is to know your brand’s voice. Once you find the right voice for your brand, you need to make sure that your brand’s voice is consistent across all media, from your blog posts to your Instagram account. Before posting content, ask questions about what you have written. Does your content further develop your brand’s voice? Does your tone of voice sound genuine? Is your content representative of your company’s values and brand message? You should aim to provide a cohesive experience for your audience.
Track your marketing efforts by studying your analytics. Carefully monitor the numbers to understand what works and what doesn’t. Although numbers are important, don’t forget the significance of conversion rates. There is little use in creating meaningful content if viewers are not converted into customers.
Quality and Consistency is Key
There are so many things that can consume our attention in today’s world therefore you should aim to only put out your very best content. It is better to post less content that is high quality. However this will only work if you are consistent otherwise you will lose your audience. Our tip is to create a content calendar. This means you can keep on top of consistent posting and you can create a longer term content marketing strategy.
Use Specific Keywords
Remember that the easiest way to bring in traffic to your blog or website is from search engines. Therefore you should incorporate any relevant keywords that may help your content rank highly on search engine results. Make sure to do this without seeming disingenuous. A good way to do this is to answer complex questions. Through this you will not only show off that you know what you’re talking about but you will cover relevant keywords and you have a chance of your answer appearing on Google’s Feature Snippet.
Include a Strong Call-to-Action
Make sure that your readers know where to go next. Whether that is to your website or a suggestion to check out your other social media accounts, you need to provide a user friendly path to get there. For example, you may take a look at your data and find out that you have more readers on your blog than instagram followers, however, your instagram may have a higher rate of conversion. Create a call-to-action that encourages your readers to visit your instagram. No matter what the case is, try to promote what is critical to sales.