Digital Marketing Trends
Digital Marketing is constantly shifting and evolving, you have to keep up to date or you’ll soon get left behind. Here at Cornell, we love what we do and are always trying our best to keep up to date with the latest marketing trends. That’s why we’re taking a look at what we believe to be the digital marketing trends coming your way in 2020.
Here are our top 5:
Did you know that posts with images have 180% more engagement. Social media is a visual platform and this is going to come more and more in to play in 2020. Research has continually proven that consumers respond better to visual content that plain text. Of course, the growth of platforms such as Pinterest and Instagram further prove this point.
Who doesn’t love personalisation? We love getting our names on mugs and pens, or our company receiving branded water bottles. Where traditional advertising falls behind, personalised marketing creates a connection with customers. Over 80% of consumers are more likely to interact with a business that provides a personalised experience. Furthermore, loyal customers help increase the reputation and awareness of your brand – so it’s worth putting in the effort! Happy customers are the answer to free advertising of your brand.
3. VOICE SEARCH
According to a recent survey, up to 50% of searches in 2020 will be from voice search. Siri, Cortana, Alexa and friends are not new to the market – but they are becoming a great marketing tool and a way for marketing agencies to get their brand out there and to convert sales. Voice searches are extremely popular and aren’t slowing down any time soon, so it’s important your content is optimised for voice search. Voice searches use longer, more conversational queries so keep this in mind to help drive traffic to your website. Be conversational, understand language, and make sure your content is answering questions.
4. CUSTOMER EXPERIENCE
Digital marketing and content marketing is no longer a sales pitch, it’s a relationship. 2020 is going to be about working alongside consumers in a way that keeps bringing them back for more. Potential customers are not passive bots – they are going to go out and do their research and you need to have a great experience in place to offer them more than just information. Great experiences mean convenience, friendliness, easy payment options and interesting technology.
Employees are everything and research shows that clients will often leave a business if they believe the employees are not knowledgeable in their field. As the human face of your brand, you are responsible for employing people who know what they’re talking about and provide an experience that keeps bringing clients back for more. Of course, employees will be passionate about their field if they are happy where they work. A great employee experience means a great customer experience!
5. NEXT LEVEL SEO
Having an SEO campaign or SEO strategy is nothing new in an advertising agency, but with so many companies claiming they can provide SEO now, it’s time to up the game to pick the amateurs out from the professionals. Google is striving to make it’s search engine smarter and smarter, picking up the nuances of everyday language and getting more accurate results for what searchers are looking for. If your website is poorly written or lacking clarity – you’re definitely going to see a decrease in your traffic. Keep the customer at the fore of all your strategies; if you ensure you are writing for clients and keeping in mind that they are real people, that’s when you’ll see results.
So there you have it: Cornell Studios’ thoughts on what the digital marketing trends of 2020 will be. Is your business ready to take on these new developments?