When it comes to building your presence online, web design should be a hugely important part of your strategy. It affects all aspects of your user experience: how they perceive the website, how easily they can navigate the site, and the likelihood they will return to your website. Here at Cornell Studios, we have a team of expert web designers who are always keeping on top of the latest trends and know not only what customers want from a website, but what is going to achieve results for your business. In this article we are going to explore a few top reasons on why web design is so important.
Web design is one of the foundation blocks of SEO. Before you can even begin to optimise your website, you need to have a well-designed one in place. When your agency is designing your website, the decisions they make and how they lay out each page of your site will have a knock-on effect on your SEO. The easier the customer finds it to navigate the site, the more likely they are to return, and the more likely Google is to rank your website higher.
How appealing your website is when the customer first lands on it is going to determine whether they continue to browse on not. Can the customer immediately see what they came for? Will they know how to navigate their way around the site? Is the website cluttered with information or is it easy to read? All of these questions not only determine if the customer will stay on your website but whether they will come back and browse the website to make other purchases.
When it comes to ecommerce businesses, the competition is fierce. You are no longer just competing against other shops on the high street, but against the world wide web of global competitors. You can be assured that your competition is utilising web design to outrank you, so make sure you make your business stands out and have a website that will encourage search engines to find you first.
If a potential customer lands on your website and finds it particularly hard to find what they are looking for and none of your information is made clear, it is going to throw the integrity of your website into doubt. A customer is going to be unsure if placing a transaction on your website it secure and if they will receive exactly what they are looking for. This is why it is vital your web design clearly shows the products you are offering and gives the customer all the relevant details they need at a glance. The checkout process should be simple and clear, only asking for the information you need to complete the transaction, leaving the consumer in no doubt that you are a business they can trust.
Consider your website like a customer service representative. This is the face of your business and it needs to be one that shows your customers you care for them. If your website is dull, doesn’t make it easy for customers to use, and is hard for them to get answers – this reflects negatively on your website and on your business, suggesting you don’t have time for your customers. On the other hand, if your website it bright and beautiful and has everything the customer needs, customers are going to trust you as a business and feel they are somewhere they can return to and feel comfortable carrying out transactions because they know your business can be depended upon.
Your website is a reflection of everything your brand stands for and is usually one of the first points of contact between a customer and your business, so website design should not be taken lightly. It not only forms a good impression, but it can guide users through your products and help nurture leads into more conversions.
So if any of these reasons have made you think twice about the current design of your website, or if you would like more information on how your website can be improved, don’t hesitate to contact us. You can get in touch via the ‘contact’ section on our website, and we can advise you on the next steps for your website to help boost your sales and tailor a digital marketing strategy to continue to help you grow.