When it comes to social media, digital marketing, and the online world, things are always changing. It is an ever-shifting market that can be hard to keep on top of as new ideas are constantly being brought out and features being updated. It is important if you want your business to thrive in this busy landscape that you have a digital marketing team that can keep pace.
During 2020, having an online presence became more vital than ever before. As a result, many companies are fighting it out for prominence on the world wide web. So, what does this mean for 2021? What trends can you expect to see? Our team have been having a think and this is what we’ve come up with.
FIND YOUR VOICE
Voice search is rocketing month after month. We wrote an article on it a few months ago, which you can find on our blog. Most homes now have an Alexa, a Google Nest, or some form of voice assistant in their house (if not in a few different rooms!) As a result, search engines are having to consider this new form of search query. The way a person speaks a question and types a question can be quite different, so take into account when updating your content that it should be optimised for voice search also.
With so many social media channels out there, how can you stay on top of them all? The short answer is, you can’t. Don’t put pressure on your company to have a presence on every social media channel if you don’t need them. As the old saying goes: it’s quality, not quantity. Your target audience is likely to have a bigger presence on some apps more than others, so use your budget wisely and target your content where it is most likely to be consumed. If you’re not sure where your target audience lies, this is a job for your digital marketing company who can easily provide you with answers.
THE RISE OF ZOOM
Many of us have grown weary of zoom calls by now, having spent a large portion of 2020 meeting virtually. While virtual meetings arose out of necessity, they show no signs of going away. Many large (and small) businesses used the opportunity to interact more with their audiences and this is something that will remain relevant. Showing the faces behind the business bring a humanity to any brand and something that is craved now more than ever.
Online meetings aren’t the only new trend that have arose out of 2020. More and more people have been shopping locally, and this is something that is here to stay. There was a shift for small local outlets recognising the need to have a good online presence and to increase their online efforts .It is important that those who are nearby know that you exist. This is where SEO services come in and the need to make sure when people are searching for a local business that your name appears right at the top of the list. Your digital marketing company will be able to ensure that your business is geographically defined, and local customers will be able to come straight to your door.
A DIGITAL WORLD
Our fifth and final prediction for 2021 is further growth of online presence. While we are all excited to get back to the real world and socialising, there is no doubt that 2020 lit a spark on what can be achieved online. Virtual reality experiences have been around for some time now, but we will increasingly find not only the quality improving, but the experience being made readily available for the masses. Whether this is the ability to visit showrooms online, or virtually try a new product – we suspect there is a lot to come in this growing business.
The key takeaway for digital marketing in 2021 is the need for an increased presence online and to find new ways to reach customers online. This can mean making your customer journey a seamless user experience, optimising your content for all online formats, and being able to reach your target audience through various online experiences such as live interactive features or through the use of virtual influencer marketing.
Have any of these trends caught your eye? Are you looking to improve your digital marketing strategy for 2021? Contact Cornell Studios and we can organise for our experienced digital marketing team to give your website an audit. We love watching brands grow and are passionate about furthering our customers businesses, so don’t hesitate to get in touch. You can find our email address and phone number on the contact section of our website.