THE BRIEF
Industry:
PROFESSIONAL MANAGMENT & SUPPORT SERVICES
Client:
EXPRESS MERCHANTS
Involvement:
BRANDING
APP DESIGN & BUILD
ANIMATION
PRINT
Visit:
Back in 2017, Cornell helped Express Merchants launch the first version of their procurement app — an innovative solution designed to ease the process of procurement for facilities management (FM) companies. Fast forward to today, and the ambition was to take Breeze to the next level. They wanted a new name, sharper branding, stronger functionality, and a complete marketing suite to support rollout. We were engaged to create not just the updated app, but also a full brand ecosystem around it.
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Trademarked Name & Brand Identity
We created the Breeze brand, ensuring it stayed true to its founding concept — making procurement “a breeze” — while elevating its visual identity to feel modern, trustworthy, and scalable. The name, secured as a trademark, now anchors a bolder brand presence across both digital and print. -
App Design & Build
We designed and built Breeze: Procure with Ease 2.0, available on the App Store and Google Play. The updated version enhances usability and performance, offering FM companies an even smoother way to connect with a vast supplier network. Procurement is now simpler, more transparent, and fully streamlined — it really is a breeze. -
Animated Explainer Videos
To communicate the upgrade, we produced animated videos (see below) that clearly demonstrate the new features and benefits. These are designed to resonate with busy FM professionals, highlighting how Breeze saves time and improves efficiency. -
Brochure & Branded Merchandise
We supported the launch with a professionally designed brochure and branded merchandise, ensuring Breeze could be showcased with impact at meetings, pitches, and industry events.
From its beginnings in 2017 to the launch of version 2.0, Breeze has evolved into a game-changing product. By aligning the app’s functionality with a refreshed brand and integrated marketing, Breeze 2.0 is now perfectly positioned to lead the way in FM procurement. Watch the explainer videos below…