Brand Identity & Website
We began by rethinking Campervan Ireland’s brand: crafting a visual identity that reflects freedom, exploration, and comfort on the road. Clean typography paired with a colour palette inspired by Ireland’s landscapes was chosen to evoke both adventure and reliability.

Based on that identity, we developed a responsive, user-friendly website designed to convert. Key features include enhanced booking flows, intuitive vehicle browsing, clear destination guides, trust signals, and high-quality photography to showcase the interiors, exteriors, and lifestyle possibilities.

Social Content
To bring the brand to life, we created a suite of social content highlighting the Campervan Ireland experience: user stories, travel tips, destination highlights, behind-the-scenes of camper maintenance, and glimpses of life on the road. Visual consistency and storytelling kept audiences engaged, encouraged sharing, and nurtured repeat and new followers alike.

PPC & Lead/Booking Generation
Pay-Per-Click campaigns were set up to target seasonal travellers, domestic road-trip seekers, and international tourists. Ads focused on keywords like “campervan hire Ireland,” “motorhome adventure”, and “road trip rentals”, with localised targeting and extensions to drive traffic to specific vehicle categories or destinations. Messaging emphasised trust, value, and the immersive travel experience.