Providing fast and reliable building services throughout the north and south of Ireland, Construction Services Ireland have long been associated with delivering quality workmanship and customer service from its bases in both Co. Armagh and Dublin. Offering maintenance and contract services to clients in both the public and private sector Construction Services Ireland have developed its Task Efficient Database (TED) allowing them to work faster and more efficiently than ever before.
THE BRIEF
Industry:
BUILDING SERVICES PROVIDER
Client:
CONSTRUCTION SERVICES IRELAND
Involvement:
ANIMATION
BRANDING
PRINT
WEB DESIGN & BUILD
Visit:
Cornell Studios were tasked with creating an informative animation that would educate both existing and potential CSI clients in the benefits of TED. The animation was commissioned to clearly explain how the paperless instant data system would help trace, track and schedule CSI operatives in the field. Helping to deliver a rapid response service to clients throughout Ireland.
The animation would require a memorable approach in keeping with the current CSI brand identity which was previously created by Cornell Studios. The animation was also to be hosted on a temporary website allowing Construction Services Ireland to promote TED via social channels and direct marketing.
Deliverables:
- Create Brand Identity
- Create & Develop animation
- Design & build new single page website
- Design and produce printed material
- Provision of both online and traditional ad creative
Our creative team provided Construction Services Ireland with a 2 minute narrated animation with soundtrack, helping to introduce the company as well as deliver and educate viewers on the benefits of the new workflow system, TED. We created the “TED” character to not only enhance the memorability of the animation but to portray a workflow system that is both automated and supported by an experienced and friendly customer service team. Cornell were also responsible for creating the script as well as casting for the perfect voice over talent.
Once complete the animation was ready to upload onto a new single page website. Whilst the current website is a temporary stopgap for the company the aim was to make it professional and engaging with the use of parallax imagery as well as a quick, simple and secure messaging form to encourage customer contact.
We also rolled out company literature and supporting ads for both online and offline use as part of the over all project.
“We have used Cornell Studios for the development of our company branding, our website, and the development of an animated promotional video to introduce our bespoke workflow system. Neil was absolutely fantastic at understanding our company and what we wanted to get out of the video. Cornell Studios assisted with it from inception to completion and it really had the WOW factor when we presented to our clients. Everything that Cornell Studios has produced for Construction Services Ireland has been of the highest quality, and usually under the tightest timeframe possible! We can’t recommend Neil and his amazing team highly enough.”
Timothy Jameson, Managing Director
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