First Reaction approached Cornell Studios to develop their brand from the ground up. They wanted a distinctive mark that would be instantly recognisable as a brand but also act as a visual reference depicting an emergency station on its product range.
We were able to present a number of initial brand concepts with supporting visuals for stationery, vehicle livery, product graphics and web. Once presented the client was able to choose their preference, allowing us to roll out the final Brand Guidelines and relevant logo formats.
From there we moved on to direct the initial photo shoot, sourcing and briefing the photographer on the end goal for the product imagery. Great photography helps create great websites and marketing collateral. This initial investment into branding and photography has helped us create an eye catching and practical online presence for this new and innovative company. Helping them showcase their product locally and beyond.
Now fully armed with a great brand, great photography as well as a well considered and creative website our in-house digital marketing team can start to roll out the marketing strategy to include, social media advertising, SEO and content creation which will help First Reaction reach it’s audiences and drive sales.