The Seagoe Hotel has been at the heart of hospitality and entertainment in Co. Armagh since 1965.
Under new ownership, recent years have seen significant investment in the landmark venue further cementing its importance in the Portadown landscape for years to come.
THE BRIEF
Industry:
HOSPITALITY
Client:
SEAGOE HOTEL
Involvement:
BRANDING
PRINT
We were approached by the new owners at Seagoe Hotel to help “tidy up” the existing brand identity as it embarked on a period of significant investment and development.
As part of this development, the owners would also be creating and promoting new venues within the hotel to help present a more varied offering of venues and entertainment for guests, visitors, corporate clients and brides & grooms-to-be.
Deliverables:
- Branding & Brand Guidelines Document
- Graphic Design Services
- Print Brokering
Starting with the main hotel branding we briefed our skilled Artwork Team to finely adjust and nail down the final parameters of the existing brand. This was completed in a manner that allowed us to confidently produce a Brand Guidelines document that would help keep the brand in check throughout the hotel development process and for years to come. This also involved creating items such as Stationery, Staff name Badges, Gift Cards/Vouchers, Key cards, etc.
After further meetings with the project team at Seagoe Hotel and with the new venue names approved we were able to embark on creating brand identities that would portray the character of the latest bar and restaurant offerings within the hotel. The new venues were:
- The Balcony Bar – an upmarket sports bar-like venue with snugs and table service adorned with etched glass and richly coloured woods and a heated outdoor balcony area.
- The Lobby Lounge – A welcoming cafe area serving light bites and sandwiches.
- The Courtyard Restaurant – The main Restaurant area within the hotel serving popular weekday and weekend A La Carte cuisine in a relaxed and modern setting.
The ongoing development at Seagoe Hotel has been a resounding success and has helped raise the profile of the venue to a new generation of visitors and guests.
Creating bespoke branding and menu designers for each internal venue has allowed the hotel to create specific and targeted marketing for each venue appealing to a wider demographic of hotel users.
We continue to work closely with the project team at Seagoe Hotel to update the various menus and further develop offerings and venues within the hotel.
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