THE BRIEF
Industry:
WEDDING CAR HIRE
Client:
STAR CAR HIRE
Involvement:
SEO
DIGITAL MARKETING
Visit:
Star Car Hire specialise in alternative wedding car hire for the modern bride & groom as well as supply of feature cars for promotional campaigns, TV and film.
We were appointed by Star Car Hire to help rev up their online traffic after the launch of a new website. When launching the new website their web provider overlooked the important task of ensuring all SEO qualities and redirects were in place to ensure their new site maintained its current rankings. Once the new website was launched their site traffic and search engine listings went from 60-0mph overnight.
A site that had once dominated the online search engines for its targeted keywords was now relying solely on a costly PPC campaign for its leads.
SEO Improvements
As with any SEO campaign, the first approach is to identify the reasons the site isn’t performing for its targeted keywords.
We consulted with and worked with Star Car Hire’s existing web team to identify the conflicts on the new site and ensure that all measures were taken to put them right where possible.
We then embarked on an intense keyword and link-building strategy to help reinstate Star Car Hire to its rightful place in the wedding car hire and specialist car hire listings.
We also set up and managed their PPC campaign to ensure traffic levels were maintained whilst organic listings started to gain momentum.
The final outcome on this occasion would see Star Car Hire reestablish itself at the top of the organic rankings for its main keywords. Quickly identifying the issues and working closely with all parties involved allowed us to salvage some of the existing high-performing content from the old website. This know-how helped us to get Star Car Hire back into the fast lane quicker than expected.
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