As with any SEO campaign the first approach is to identify the reasons the site isn’t performing for its targeted key words.
We consulted with and worked with Star Car Hire’s existing web team to identify the conflicts on the new site and ensure that all measures were taken to put them right.
We then embarked on an intense key word and link building strategy to help reinstate Star Car Hire to its rightful place in the wedding car hire and specialist car hire listings.
We also embarked on a PPC campaign to ensure traffic levels were maintained whilst organic listings started to gain momentum.
