For those in the digital marketing industry, SEO has been around for quite some time now. However, for many, search engine optimisation is still a confusing term that gets thrown about, and it can be difficult to know what exactly it is.
Search engine optimisation (commonly referred to in it’s abbreviated format ‘SEO’), has the express purpose of getting your website content ranking higher on search engine listings.
It can be tricky to know where to start when optimising your website. As a digital agency, we are here to help you get started, here are our top 5 tips.
Though it may seem counterproductive, our number one piece of advice is: write for humans, not for search engines. Yes – you want Google and other search engines to see your content, but this is 2020 and search engines are smart enough to know when you are keyword stuffing and filling your content with technical jargon for the sole purpose of ranking well. This sort of content is of no interest to the average reader and because of this your site won’t be ranked well by google. Place your users first, write content that they want to read, that they will find interesting and engaging – the rest will follow.
Getting your keyword research right means you know what people are searching for in your niche and will allow you to write relevant content. Try to only have one keyword or topic per article to allow you to keep your content focused.
2. Optimise Meta Descriptions
Meta descriptions are the small sections of text that first appear under a websites URL when you search for them. This is the first piece of information that a user will get to see regarding your website, and if it is good, they are much more likely to click on the link through to your site. This is often a neglected piece of SEO but one that is well worth spending some time on. If any of your pages are missing meta descriptions, take some time to fill in a little bit of information about that page to show users what they will find there. Likewise, if there are pages that have duplicate content, not only could Google penalise you – but you are not giving users a good experience with misleading descriptions.
3. Optimise page content
All the same rules as above apply: write with your user in mind, write knowledgeably, and don’t duplicate content on your site. Never duplicate content from other websites either as this is plagiarism. Look for content gaps on your website – these are keywords that your competitors rank for but which you don’t. Whenever you are writing an article, make sure you keep your keyword in mind at all times: it is often a good idea to have it in your introduction. When someone reads your article, they should be able to know immediately what your keyword is as that is what your content should be all about. Our top tip for any piece of content is to make sure it is easy to read and digest, this will draw users in and keep them engaged and looking more.
4. Optimise Images
Images enrich a website: they are aesthetically pleasing and visualise the product or object that the text is describing. However, search engines can’t read images and therefore it is important to add alt tags to each of your images to describe what they show. This is also beneficial for text-only browsers. Images also need to be optimised so they are mobile friendly and do not slow websites down. Page speed is a critical factor for websites. A website that takes too long too load is frustrating for the user and can cause them to click away from the site. You even risk users not clicking back into the site again. A slow site is often regarded as an untrustworthy site, and this is not what you want search engines to be thinking.
5. Link Building
When Google sees that you have a high number of trustworthy sites linking to your own website, it will deem your website by association to be of a similar standard. However, you can’t expect to receive if at first you don’t give. Show your willingness to link out to other blogs from your own content and show yourself to be a trustworthy source. Others will trust the content on your site and will be willing to give you links in return. Link building is about quality and not quantity, so don’t waste your time getting links on any website you can – it’s worth putting in the time and effort to get good links. Social media is a good platform for building links also as you can build relationships and reach out to other users to share content and encourage interactions.
We hope these SEO tips have encouraged you to spend a little more time on your SEO strategy. The effort you put in will always show in the rewards you reap. If you would like any more SEO tips, don’t hesitate to get in contact with us at Cornell Studios, we would love to help!