Your business may have started out in a physical building, a place to keep your products, to manage the books, and somewhere for customers to visit and browse. Having a traditional retail store is great, it is somewhere to have your name on the high street, and customers are able to breeze in and browse throughout the day. However, more and more companies are choosing to set up an online store to boost their business. This move to online retail has become increasingly important in 2020 with many stores having to either close their doors completely or reduce their hours. More and more consumers have found the benefits of shopping online over this time, and studies have shown that this is a trend that is only going to get bigger. Therefore, in this blog we are going to look at some of the top advantages of having an e-commerce store over a traditional retail store.
No Geographical Limits
This is a huge benefit for small businesses that may be hard to find or are situated off where the main footfall of the town is. When putting your business online, the world becomes your oyster. Your digital marketing team will tailor your e-commerce website so as to reach as far as you are willing to ship. This could be local, nationwide, or even global: as far as your business will allow. Having this option for your business can hugely increase sales when you are no longer reliant on customers coming through your door.
What happens when a customer comes into your store and has a few questions about a certain product, but the employee looking after them doesn’t have the answers? It’s a common situation: not everyone you hire is going to be an expert in the field from day 1. However, this isn’t a problem when you have an online store. Your digital agency can populate your site with all the information about your products that your customers could possibly need. You will also have a contact section, so if they have a question, they can send you an email and the best informed person can respond. If you really want to interact with your customers, we can even install a live chat. There is a lot of flexibility with ecommerce sites and we’ll build it to look exactly as you want it to.
If your store front closes at 5pm and a customer isn’t there on time, they will have to return home without making a purchase. However, when you can sell online, there is no closing time. While you close your store and head home to relax for the night, customers can continue to browse your website 24/7 and make purchases.
If you are looking to take the leap of starting your own business and are unsure of whether you should invest in a physical store or an ecommerce store, choosing ecommerce is the much more cost-effective option. Having a building comes with a host of other bills besides employees. You will have to pay for rent, heating the building, and electricity costs also. This is not the case with a website – you’ll pay your digital marketing agency or ecommerce website builder to create your website and any other extra costs are up to you. (No heating bills required!)
Last, but by no means least, we love that online businesses have so many ways of encouraging further sales. Customers are not only enticed to purchase from your e-commerce site because it is available 24/7 and they can purchase products from the comfort of their home – but they can find your products SO EASILY. Instead of going into a store and hoping they have your item in stock, they can simply use the search tool on your website to bring them straight to what they want. Ease of access means everything in business, the quicker the consumer can find the product they are looking for, the more likely they are to make a purchase. You can also invest in PPC and SEO to boost your business and your products in search engine results pages, allowing you to beat the competition and boost your sales.
Having an online presence and being able to sell digitally is more important than ever. If you are looking to expand your business and thrive, going online and having an e-commerce platform is the way to do it. Here at Cornell Studios, we have built a number of e-commerce websites and put in place digital marketing strategies to boost sales and promote an online presence. We take pride in our websites being user friendly, easy to navigate, and beautiful to look at. If you have any queries about e-commerce sites: whether that is how they work, or how one would fit for your business, please do not hesitate to get in touch with us. We have a contact section on our website where you can send us an email, you can phone us, or if you would like, we can set up a meeting to discuss your business possibilities in person.