Pay-Per-Click advertising. You’ve heard of it. Your digital marketing company is more than likely recommending it to you. It’s a great way to further your business. But…what exactly is it? PPC is not a new form of advertising or digital marketing, it has been around for quite a few years now. Quite simply, PPC (short for pay-per-click) is a strategy used by digital marketers to run ads, and this can be used across several platforms. Google is the most popular platform to run ads on, however there are many others such as Bing, Microsoft, Amazon and Facebook has started to use ads now too. When it comes to PPC, you choose the frequency of the ads and how much money you wish to spend. Your digital marketing agency can then create your with their graphic designer and get them placed in the most profitable areas. Smaller businesses can spend as little as a couple of pounds per ad (or even pence), and larger businesses can invest much more. PPC advertising is a great investment for any business, and so in this article we are going to outline the top benefits of using PPC Advertising and Google AdWords.
The number one benefit of PPC is the ability to get your ads in front of your target audience. Your account manager will be able to use specific keywords to reach the people that are most appropriate for your business: this may be through location, age, gender, or shared interests. By tailoring your ads, you will reach people that are most likely to engage with your business and avail of your products or services. Unlike a traditional mailing list, an ad listed on a platform such as Google AdWords is going to have a much further reach: not only to existing customers but also to people who may not have heard of your brand before.
Unlike SEO, which takes time to show results PPC acts faster and you will also have access to reports that will show the progress being made. It is important your digital agency is taking the time to review your pay per click advertising and using this information to adjust your PPC campaigns. If certain ads are doing better than others, spend can be increased here. Similarly, if some ads are not doing well, you can review if you want to maintain the amount you are spending there. There is a lot of flexibility that comes with paid advertising and it is up to your PPC agency to help you review your reports and adjust your spending as you go. (It is also important to remember that ad spends don’t always have to be changed, especially if the results are good. If it’s not broke, don’t fix it!)
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SEO and PPC go hand-in-hand and both are essential for your business’ long-term success. However, as mentioned before, PPC is often much faster acting than SEO and will allow you to make profitable campaigns at the touch of a button. We recommend a long-term SEO campaign that is kept topped up with PPC to keep your brand relevant and reaching as many people as possible.
When it comes to PPC advertising, you are never tied down. Whether you are using Google ads, Amazon ads, Facebook ads, or any other platform – they all give you the same flexibility. This means you can not only increase your ads appearing on search engines, but you can also decrease them at any time. You can increase how much you are spending, or you can decrease it. You can also remove your ads at any time. You have total control which a lot of companies like.
Whether your business is big or small, PPC can greatly increase sales. This is because it is tailored for customers who are already looking for a brand just like yours: and who doesn’t love a motivated buyer? When these customers are searching, your business ads will appear on their landing pages. Considering these targeted consumers were already searching for such products, the chances of them making a purchase are already high.
In a nutshell, if you are looking to increase your business and reach more customers in a fast and efficient way, a successful PPC campaign is the way to go. Here at Cornell Studios, we have numerous ongoing PPC campaigns under our belt and are accustomed to working with a variety of social media accounts and digital marketing platforms.
If you would like to know more about PPC options for your business, we would be more than happy to carry out a PPC audit and help you assess the possibilities. You can click on the PPC section of our website for more information on our services, or if you would like to speak to one of our team directly please email your details to firstname.lastname@example.org. Thanks for reading!