The Importance Of Your Business’s Logo
When starting a business, no matter what industry you’re in, there are certain steps you must take.
From creating a business plan and conducting competitor analysis to funding your start-up and establishing your brand, every business will need to tackle these crucial tasks in the early stages.
A big part of establishing your brand and marketing your new business is designing a logo.
The trouble is, when you’re busy running your business, designing a logo doesn’t always feel like a top priority.
But the reality is, this is an integral part of your branding and you need to get this in place as soon as possible.
In the guide below, we’re going to share six reasons why your logo is so important for your business and why you should dedicate adequate time and attention to its design.
It helps make a strong first impression
Your logo can help to make a great first impression and in most cases, let the audience know what it is you’re selling. It will also reflect your brand, so it will give viewers an immediate idea of who you are.
With any company, it’s important to make a great first impression on your target audience as this will increase the chances of them engaging with your brand and buying your goods or services.
Your logo is one of the first and best ways to do that.
You can build the foundation for your brand identity
Your logo is an integral part of your branding; it is part of the foundation. It is where you start building your narrative and telling a story that will (hopefully) influence your target audience and potential customers.
And sure, your logo may only be one part of your branding and your narrative, but it can say a lot in just a few small elements. From the colours you use to the font, images and background, every aspect of your logo says something about your business.
For example, if your company focuses on eco-friendly products or is on a mission to be carbon neutral, you might opt for greens and browns. You might also choose natural images or elements like leaves and trees.
Alternatively, if you want your brand to connote happiness and positivity, you might choose bright bold colours like yellow and purple.
Those are just a few examples but you get the idea.
These colours and images are important because not only do they make up your logo, but later they will translate to other branding materials such as your website, social media, adverts, business cards and products.
Grab the audience’s attention
In today’s digital world, our attention spans are short and the more media we consume the shorter they seem to get. With that in mind, it is much harder to break through the noise and grab your audience’s attention.
In fact, it is estimated that you have around two seconds to grab their attention and persuade potential customers to engage with your brand or purchase something from you.
That’s where your logo comes in.
A striking, elegant or wacky logo can be just what you need to grab and hold their attention.
Plus, this can be used across a range of platforms in order to do this. You can use it on social media, advertising and other digital content to quickly draw the eye.
Stand out from the competition
Something else that is so important in business is doing all you can to stand out from your key competitors. Believe it or not, your logo can be a big part of this.
Think about it, if there were 10 coffee shops on the same street but your logo highlights your commitment to sustainable practises, great coffee and a welcoming environment, passersby are more likely to walk through your door.
Essentially, if your logo is different, eye-catching or evokes certain emotions, this can help you to stand out from similar brands in your industry. Not only this, but it will tell consumers what it is that makes your company unique and the best choice over others.
Ultimately, a carefully crafted logo can communicate your mission and values in just a few seconds and tell consumers why they should choose your brand.
Make your business recognisable and memorable
When you think about all the brands you buy from and engage with online, do you picture their logo?
Sure you do.
If you think about Apple, Facebook, Instagram, McDonald’s, etc., you can instantly recognise their content and products from their logo alone.
The same applies to your business. Perhaps not on the same scale as these huge corporations, but for your customers or clients, your logo can make you quick and easy to recognise.
It’s also important to be memorable. You want your logo to not only grab consumer’s attention but also stick in their minds. Next time they see that logo, they should recognise that it is your brand almost instantly.
Encourage brand loyalty and meet customer expectations
As we’ve said, today’s consumers are bombarded with multimedia images and content every day and so in this busy world, they crave consistency.
As your brand grows and customers return, they will become increasingly familiar with your branding and logo, which creates more trust in your business. This, in turn, encourages brand loyalty, particularly if they’ve had nothing but great experiences with your company in the past.
Once they’re hooked on your goods or services, they’ll keep seeking you out and your logo will be one of the first things they look for and see each time.
And, last but certainly not least, customers or clients will expect you to have a logo and for this to be one of the first things they see when engaging with your company.
With so many options now available to consumers and businesses alike, your logo is a key way for customers to differentiate you from other brands and to spot you quickly. As such, they expect a logo and they are unlikely to trust a company without one.