Why You Should Still Use A Web Designer
Do you need a website for your business? Then you might be weighing up your options right now.
In today’s digital world, there are lots of platforms out there that make it easy for you to create a website from scratch, even if you don’t have any coding experience.
There are some obvious benefits to creating a website yourself, one of the biggest being that you can save yourself money. However, this method does also have its drawbacks.
Fortunately, there are lots of skilled website designers out there that can do all the hard work for you. If you’re not sure which is going to be the best option for your business, let us help. Below, we’re going to take a look at why you should still use a web designer, even if you believe you could confidently make your own website.
What goes in to a great website
In order to understand the benefits of using a web designer, it’s a good idea to look at what you need to create an outstanding website in the first place. Given that there are so many websites already online, 1.98 billion in fact, you want a design that is going to stand out.
You want your company’s website to cut through the noise and help your business to thrive. In order to do that, your site must:
- Have a good aesthetic and contain your branding
- Be compatible with mobile devices
- Have a logical layout and be easy to navigate
- Offer the best possible user experience (UX)
- Contain winning content even down to the smallest descriptions
- Have a quick loading time
- Be secure for you and your customers
Reasons to use a web designer
From this alone, it’s easy to say that a lot goes into designing a website. If you’re unsure about any of the above, that is your first sign that it’s probably best to hire a professional to create your site for you. Some of the other reasons include:
1. For a high-quality web design
First and foremost, one of the most important reasons for hiring a professional website designer is that they will be able to create a high-quality website for your business. There are so many different aspects that go into designing and creating a website that even if you pay for a premium template to use yourself, you can’t guarantee the best results.
Instead, it’s best to leave it to the professionals who understand the different plug-ins, code, headers, images and everything else that your site will need.
After all, your website is your chance to attract and secure new customers. Therefore you want it to be as engaging and user-friendly as possible. A professional designer will make this much easier to achieve.
2. They have access to better tools
One of the most appealing parts of designing your own website is that you can use free tools and templates. However, these templates are used all the time, which means your site could end up looking pretty standard and, in many cases, identical to other brands.
Not only this, but there’s only so much you can do with these free platforms, and you’ll only have access to certain tools. This means you can make limited changes to the structure and layout of your website.
A professional designer will already have access to the tools and software they need to create the best possible web design. They can make your website 100% unique, plus they have access to an array of people with different skills to ensure that everything on your site is top-notch.
3. You’ll save yourself time (and possibly money)
Creating a website takes time, and when you run your own business, time is money. And even if you are using the simplest, most effective platforms, getting to grips with how these work and perfecting your design can take you hours, days, or even weeks.
When you employ the services of a professional web designer, you get back that time. What’s more, as they do this for a living, they are able to get results much quicker than you can.
Though you will be paying for their services, you might find that you actually save money in the long run, as you don’t have to waste your precious time and money building the site yourself.
4. You need a fast, reliable website
Even if you could turn your vision into a reality and create a website that looks exactly as you imagined, have you thought about functionality and all the other important design features you need?
As we said earlier, a good website must be reliable, responsive and load quickly. After all, users will only wait a couple of seconds for a page to load before abandoning the website. Therefore, a web designer will be able to make sure that each page loads as quickly as possible.
And by trusting a web designer with your site, you can also ensure that it will be a responsive design that can be viewed on any mobile device. This is so important in today’s landscape, with 60.1% of consumers shopping on mobile devices, and 30.6% of those doing so at least once a week.
The designer will also check that there are no problems or bugs in the design and that your website meets the required security measurements.
5. You’re too close to the project
You know your business better than anyone else, which is obviously vital for its success. However, when you know too much about your company and industry, it can become harder to see the bigger picture. You might also find yourself obsessing over small details and becoming a perfectionist. This can actually stop you from completing your website and achieving the desired results.
6. Designers can help to future-proof your website
Finally, a professional designer will not only create a powerful website for your business, but they will also be able to put together a strategic online plan for you too. For example, they will be able to lay a strong foundation for the future of your website by investing in strong design, code, copy and SEO techniques. They will also be able to advise on how you should continue this work in the future.
